Wednesday, 9 September 2015

Time Line of Music Videos

1920's - Jazz musicians such as Bessie Smith started making short to accompany some of their most popular songs

1965- Bob Dylan- Subterranean Homesick Blues was accompanied by a segment of  D.A Pennebaker's film.

1970- The record industry discovered TV-shows as a great opportunity to promote their artists. They focused on producing other promos early music videos which started to replace the live performance of the artist on the TV-stage.

1975-  Bohemian Rhapsody created a groundbreaking video released by Queen which was marked as the beginning of the video era and set the language.
The video included performance in the studio, performance while the artists are playing their instruments, editing and special effects.

1980- By the mid 1980's releasing a music video to accompany a new single had become a standard.

1990-Number of technical codes became common:

  • More common form of editing associated with the music promo is fast cut and montage.
  • Many images impossible to gasp on first viewing thus ensured multiple viewings 
  • Split screens, colourasation 
 However, as the genre developed music video directors increasingly turned to 35mm film as the preferred medium, while others mixed film and video.

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