1965- Bob Dylan- Subterranean Homesick Blues was accompanied by a segment of D.A Pennebaker's film.
1970- The record industry discovered TV-shows as a great opportunity to promote their artists. They focused on producing other promos early music videos which started to replace the live performance of the artist on the TV-stage.
1975- Bohemian Rhapsody created a groundbreaking video released by Queen which was marked as the beginning of the video era and set the language.
The video included performance in the studio, performance while the artists are playing their instruments, editing and special effects.
1980- By the mid 1980's releasing a music video to accompany a new single had become a standard.
1990-Number of technical codes became common:
- More common form of editing associated with the music promo is fast cut and montage.
- Many images impossible to gasp on first viewing thus ensured multiple viewings
- Split screens, colourasation
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